Table of Contents

• The Psychology of Design
• How People See
• How People Read
• How People Remember
• How People Think
• How People Focus Their Attention
• What Motivates People
• People Are Social Animals
• How People Feel
• People Make Mistakes
• How People Decide
• Bibliography
• INDEX
  

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology.

She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.