Table of Contents

Introduction
1. Defining the Discipline
2. What do designers need to know?
3. Where designers work
4. First steps
5. Your first design job
6. Navigating the field
7. The future of graphic and communication design
Glossary
Appendix
Index

Promotional Information

A contemporary guide to finding your place and navigating your future in the expanding field of graphic and communication design.

About the Author

Juliette Cezzar is a designer, educator, and author based in New York City. She is an Assistant Professor of Communication Design at The New School’s Parsons School of Design, USA, where she directed the BFA design programs from 2011–14. She also served as president of AIGA/NY from 2014–16.

AIGA is the oldest and largest professional organization for designers in the United States. Founded in 1914 as the American Institute of Graphic Arts, its members now practice all forms of design, from strategic consulting to business design strategy, creative direction, branding, visual design, information design, customer experience design, interactive and motion design, and education.

Reviews

The book addresses topics that we currently discuss, but have never had a book to back up the discussion. I feel the book is strong and would be useful to students who are embarking on a career in graphic design. I would absolutely use this book with my senior portfolio class.
*Jerrold L. Graves, Pasadena City College, USA*

The tone of the author is very approachable, clear, and concise. My students really appreciate and benefit most when reading advice that sounds as if it speaks directly to them and this author does that well.
*Brittany Schade, Western Washington University, USA*

I really like how the author expresses her thoughts and experiences. It feels reflective of the industry and how we communicate with one another rather than some of the books that either come across as too academic or alternatively, too simple and basic. The approach fits very well with my courses.
*Angela Dow, Ferris State University, USA*

Well written, illustrated and easy to follow.
*Timothy Bones, North Kent College, UK*