Rachel is an experienced marketing management professional who produces high-quality and results-focused marketing strategy. She is a sought-after coach and consultant with 26 years of marketing experience, including 15 in her own business. Rachel's expertise is in strategic and integrated marketing. She guides business owners to think bigger about their business, and to identify and respond to opportunities. Her mission is to see business owners become the best versions of themselves.
Marketing is a process that is fluid, ever-changing and essential to business - and not all business owners are gifted with the "marketing gene". So, Authentic, Dynamic, Savvy: Modern marketing for business success is here to help. Rachel Allan walks her talk, and in this book she walks you through the world of marketing (and provides advice from experts like me), sharing with you systems and processes that will help you become authentic, dynamic, savvy and in charge of your marketing journey. - Linda Reed-Enever, PR & marketing strategist, www.lindareedenever.com.auBeing in business can be difficult in an ever-changing landscape - especially when it comes to marketing. This book offers fresh insight into the world of marketing, along with really practical tips. I recommend everyone having a read. - Jemimah Ashleigh, positioning expert, www.jemimahashleigh.com
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