If you thought misogynist marketing ended with #MeToo, think again
Jane Cunningham is the co-founder of PrettyLittleHead, a
research-based consultancy with a particular specialism in
understanding women. Prior to this, Jane was a board planner at
DDP, Head of Planning at Ogilvy London and managing Director of
Tribal DDB. Jane is an expert in gender-bias within advertising and
has been interviewed by Martha Kearney on Radio 4, Jane Garvey on
Women's Hour and Rosie Boycott and Dawn Porter on the subject of
marketing to women.
Philippa Roberts is the co-founder of PrettyLittleHead, a
research-based consultancy with a particular specialism in
understanding women. Prior to this, Philippa was Client Services
Director at both DDB London and at Ogilvy London. Philippa is an
expert in gender-bias within advertising and has been interviewed
by David Frost on the differences between men and women and has
appeared on Radio 5 live and Radio 4 discussing the subject of
marketing to women.
A brilliant book -- witty and wise. A fast-track primer to gender
bilingual marketing: the skill of being able to connect with 100%
of your potential market and avoid the lazy, systemic default of
outdated and ineffective brandsplaining
*Avivah Wittenberg-Cox, CEO of 20-first*
An outrageously important book. Erudite, funny, and deeply engaging
-- with no condescension or bullshit -- Brandsplaining sets out why
the male monologue continues to monopolize, and what to do about
it
*Dr Aarathi Prasad, author of Like A Virgin: how science is
redesigning the rules of sex*
Filled with fascinating and funny insights, Brandsplaining is not
just about marketing but also about how gender identities can be
(and are) shaped and mis-shaped, branded and rebranded. If you
think we've moved on from 'Good Girl' to 'Go Girl', think again!
This is great food for thought in any debates about the path to
gender irrelevance - or even gender neutrality
*Professor Gina Rippon, author of The Gendered Brain*
What an important piece of research, and what an interesting read!
This book has the power to change the way that people see
everything
*Sophie Devonshire, CEO of The Marketing Society*
On our way to dethroning patriarchy's hold on capitalism, books
like this are critical. It's high time we expose and remedy the
pseudo-feminist marketing malarkey holding women back under the
guise of empowerment - and Brandsplaining is here to help us do
just that
*Amanda Montell, author of Wordslut*
With the male-dominated marketing monologue in the dock, this is a
compelling and forensically constructed case for the prosecution.
The accused's guilt practically drips off the pages. But like all
good crime stories, there's a route to reform and redemption at the
end
*Paul Kemp-Robertson, co-founder, Contagious*
|
Ask a Question About this Product More... |
|
