John Warrillow is the author of Built To Sell- Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ- EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's "Who's Who" list as one of America's most influential business-to-business marketers.
“John does a masterful job of illuminating the qualities that
business buyers look for in a company, and he does it in a
thoroughly enjoyable and engaging manner.”
—Bo Burlingham, author of Small Giants (from the Foreword)
“There is no tooth fairy for selling a business. It takes planning
and a real understanding of what works. I bet you’ll find yourself
(like me) recommending this book to your friends who want to sell
their businesses one day but don’t understand what that’s going to
take.”
—Seth Godin, author of Linchpin
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