Author Martin Roach reveals how the band members met, played their early gigs, financed their own early EPs and how with four hit albums under their belt they still continue to maintain a tight degree of control over their output. Featuring insights into Coldplay's professional insecurities and anxieties, their very successful efforts to crack the US, the notoriously angst-ridden personality of lead vocalist Chris Martin and the bands continuing personal and professional evolution with each of their acclaimed albums, this is an in-depth portrait of one of Britain's most successful bands of the new millennium. Marked by individuality, integrity and musical talent, Coldplay's is an exceptional and compelling story and Viva Coldplay! does it full justice.