Hardback : HK$187.00
The amazing global business bestseller, part autobiography, part history of Pixar, part how-to business book, has been updated to bring Pixar's incredible ground-breaking story up to date with an intimate insider's view of the most successful media businesses the world has ever seen
'Just might be the best business book ever written' Forbes Magazine
'This book should be required reading for any manager' Charles Duhigg
______________________________________________
The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity- In some ways, Pixar movies are an object lesson in what creativity really is.
As a young man, Ed Catmull had a dream- to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as-
- Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. It's not the manager's job to prevent risks.
- It's the manager's job to make it safe for others to take them. The cost of preventing errors is often far greater than the cost of fixing them.
- A company's communication structure should not mirror its organizational structure.
- Everybody should be able to talk to anybody.
Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Readers love Creativity, Inc.
'Incredibly inspirational'
'Great book. Wish I could give it more than 5 stars'
'Honestly, one of the best books I've read in a long time'
'Read it and read it again, then read it again and then again'
'Great book!! Fantastic read'
The amazing global business bestseller, part autobiography, part history of Pixar, part how-to business book, has been updated to bring Pixar's incredible ground-breaking story up to date with an intimate insider's view of the most successful media businesses the world has ever seen
'Just might be the best business book ever written' Forbes Magazine
'This book should be required reading for any manager' Charles Duhigg
______________________________________________
The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity- In some ways, Pixar movies are an object lesson in what creativity really is.
As a young man, Ed Catmull had a dream- to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as-
- Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. It's not the manager's job to prevent risks.
- It's the manager's job to make it safe for others to take them. The cost of preventing errors is often far greater than the cost of fixing them.
- A company's communication structure should not mirror its organizational structure.
- Everybody should be able to talk to anybody.
Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Readers love Creativity, Inc.
'Incredibly inspirational'
'Great book. Wish I could give it more than 5 stars'
'Honestly, one of the best books I've read in a long time'
'Read it and read it again, then read it again and then again'
'Great book!! Fantastic read'
Part autobiography, part history of Pixar, part business book, Creativity Inc is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seen
Ed Catmull is co-founder of Pixar Animation Studios, and before his
retirement in 2019 was president of Pixar Animation and Disney
Animation. He has been honoured with five Academy Awards, including
the Gordon E. Sawyer Award for lifetime achievement in the field of
computer graphics. In 2019, he received a Turing Award-often called
the Nobel Prize of computing-for his pioneering work on
computer-generated imagery. He received his Ph.D. in computer
science from the University of Utah. He lives in San Francisco with
his wife, Susan.
www.CreativityIncBook.com
@DisneyPixar
Many have attempted to formulate and categorize inspiration and
creativity. What Ed Catmull shares instead is his astute experience
that creativity isn’t strictly a well of ideas, but an alchemy of
people. In Creativity, Inc. Ed reveals, with commonsense
specificity and honesty, examples of how not to get in your own way
and realize a creative coalescence of art, business and
innovation.
*George Lucas*
This is best book ever written on what it takes to build a creative
organization. It is the best because Catmull’s wisdom, modesty, and
self-awareness fill every page. He shows how Pixar’s greatness
results from connecting the specific little things they do (mostly
things that anyone can do in any organization) to the big goal that
drives everyone in the company: Making films that make them feel
proud of one another.
*Robert I. Sutton, Professor of Management Science at Stanford
University, author of The No A**hole Rule and co-author of Scaling
Up Excellence*
Just might be the best business book ever written
*Forbes Magazine*
Pixar uses technology only as a means to an end; its films are
rooted in human concerns, not computer wizardry. The same can be
said of Creativity Inc., Ed Catmull’s endearingly thoughtful
explanation of how the studio he co-founded generated hits such as
the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s
triumphs and near-disasters to outline a system for managing people
in creative businesses—one in which candid criticism is delivered
sensitively, while individuality and autonomy are not strangled by
a robotic corporate culture
*Financial Times*
Achieving enormous success while holding fast to the highest
artistic standards is a nice trick—and Pixar, with its creative
leadership and persistent commitment to innovation, has pulled it
off. This book should be required reading for any manager
*Charles Duhigg - Author of THE POWER OF HABIT*
Steve Jobs—not a man inclined to hyperbole when asked about the
qualities of others—once described Ed Catmull as ‘very wise,’ ‘very
self-aware,’ ‘really thoughtful,’ ‘really, really smart,’ and
possessing ‘quiet strength,’ all in a single interview. Any reader
of Creativity, Inc., Catmull’s new book on the art of running
creative companies, will have to agree. Catmull, president of both
Pixar and Walt Disney Animation, has written what just might be the
most thoughtful management book ever
*Fast Company*
It’s one thing to be creative; it’s entirely another—and much more
rare—to build a great and creative culture. Over more than thirty
years, Ed Catmull has developed methods to root out and destroy the
barriers to creativity, to marry creativity to the pursuit of
excellence, and, most impressive, to sustain a culture of
disciplined creativity during setbacks and success. Pixar’s
unrivaled record, and the joy its films have added to our lives,
gives his method the most important validation: It works
*Jim Collins - Author of GOOD TO GREAT*
A wonderful new book . . . Unlike most books written by founders,
this isn’t some myth-heavy legacy project—it’s far closer to a
blueprint. Catmull takes us inside the Pixar ecosystem and shows
how they build and refine excellence, in revelatory detail. . . .
If you do creative work, you should read it, now
*Daniel Coyle - Author of THE TALENT CODE*
A fascinating story about how some very smart people built
something that profoundly changed the animation business and, along
the way, popular culture . . . [Creativity, Inc.] is a well-told
tale, full of detail about an interesting, intricate business. For
fans of Pixar films, it’s a must-read. For fans of management
books, it belongs on the ‘value added’ shelf
*Wall Street Journal*
Business gurus love to tell stories about Pixar, but this is our
first chance to hear the real story from someone who lived it and
led it. Everyone interested in managing innovation—or just good
managing—needs to read this book
*Chip Heath - Author of SWITCH*
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