Introduction v
Chapter 1 First, Some Context 1
Chapter 2 Intellectual Property, Confidentiality, and Brands 21
Chapter 3 Ask the Right Question 41
Chapter 4 Fair Incentives to Motivate 59
Chapter 5 Build the Coalition 81
Chapter 6 Recruit the Best Participants 103
Chapter 7 Manage Communities to Facilitate Great Outcomes 121
Chapter 8 Understand Participant Contributions 145
Chapter 9 Reign in the Tyranny of Ideas 161
Chapter 10 Choose the Right Online Space 181
Chapter 11 Meta 199
Acknowledgments 209
Notes 211
Index 221
Shaun Abrahamson is an early stage investor and advisor. For the last decade, he has worked with some of today's leading startups. At Mutopo, he advises global firms on how to benefit from online connections with customers and experts. He built computer-aided design tools at MIT, studied at the Berlin School of Creative Leadership, lectured at the Wharton School and New York University, and contributed to the Economist Intelligence Unit. Peter Ryder is the former president of jovoto, Inc., a startup whose platform and community help companies innovate and solve challenges facing their business. After a successful career in consulting at Deloitte, CSC, and Accenture helping organizations use technology to transform their operations, he now invests in new ventures and advises organizations on how to take advantage of new technologies in today's digital economy. Bastian Unterberg is the founder and CEO of jovoto, a Berlin- and NYC-based firm that organizes a 40,000-person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture. His work has been featured in various media such as Page , New York Times , Focus , and Fast Company . An active speaker, Bastian presents at various national and international conferences.
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