Lauren Etteris an award-winning investigative reporter at Bloomberg News, where she writes in-depth corporate features and investigative stories forBloomberg Businessweek. Previously she was a staff reporter atThe Wall Street Journal, and she has written forVanity FairandThe New Yorker. She holds master's degrees in journalism and in law from Northwestern University. Etter lives in Los Angeles with her husband and three children.
“Deeply reported and illuminating. [The] rich narrative . . . of
Juul’s rise and fall teaches us something about greed, capitalism,
policy failure and a particular cycle in American business that
seems destined to repeat itself.”—New York Times Book Review
“The deeply reported, wonderfully written story of how Juul fell
from grace, taking its tobacco-giant investor, Altria, with it.
Encompassing raging ambition, desperation, brutal politics, and the
perils of Silicon Valley’s gospel of disruption, The Devil’s
Playbook is a must-read.”—Bethany McLean, New York Times
bestselling co-author of All the Devils are Here and The Smartest
Guys in the Room
“Dropping readers directly into the smoke-filled back rooms of the
tobacco industry and the sleek offices of Silicon Valley, Lauren
Etter delivers gritty reporting and graceful storytelling to reveal
how their doomed collision hooked the next generation on Juul. The
Devil’s Playbook is as addictive as its subject.”—Jonathan Allen,
bestselling co-author of Shattered and Lucky
“The Devil’s Playbook is the best business book I’ve read since Bad
Blood. It’s an almost unbelievable story of corporate intrigue and
personal drama, with high stakes not just for an industry but for
world health. . . . A riveting story, meticulously researched and
almost impossible to put down.”—Jonathan Eig, New York Times
bestselling author of Ali: A Life
“A fascinating, inside-the-room exploration of Philip Morris’s
disastrous attempt to move away from its controversial core
business only to crash at full speed into Juul, the mascot of what
would become the vaping epidemic . . . Meticulously reported and a
thrilling read.”—Bradley Hope, New York Times bestselling co-author
of Billion Dollar Whale
“A decade ago we were winning the war against teen nicotine
addiction. Today we are back in the trenches. What happened? Lauren
Etter, a rare master of both deep reporting and dramatic narrative,
tells a tale that needs to be told. It’s a tragic collision of Big
Tobacco and Silicon Valley, with the health of the world hanging in
the balance.”—Alan Murray, CEO, Fortune Media
“In this comprehensive scrutiny of the vaping craze and
the business behind it . . . Etter illuminates the crucial missteps
that can occur when greed and poor leadership obscure the vision of
an enterprising product. Armed with an immense body of research and
insider interview material, the author digs deep into the
controversial industry to reveal the avarice, scandal, corporate
egotism, and rampant ‘political knife fights.’ . . . Riveting
journalism that probes the triple threat of vaping, nicotine
addiction, and corporate greed.”—Kirkus Reviews (starred
review)
“Compulsively readable . . . Writing with an objective clarity
and dishing like an insider-hipster, Etter offers a
powerful indictment of both sides of the same corrupt coin,
delivering an eye-opening account of an industry
shamelessly gaslighting customers, employees, investors, and
government regulators in pursuit of profits over
principles.”—Booklist (starred review)
Ask a Question About this Product More... |