Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.
Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.
Chapter 1 The Basics of Economics.- Chapter 2 Why We Trade.- Production, Trade, and the Global Economy.- Chapter 3 Supply and Demand.- Chapter 4 Elasticity.- Chapter 5 Consumer Choice.- Chapter 6 Economic Efficiency and the Power of Competitive Markets.- Chapter 7 Taxes: An Economic Analysis.- Chapter 8 The Environment, Externalities, and Property Rights.- Chapter 9 Organizing a Business.- Chapter 10 Stocks and Bonds.- Chapter 10A Appendix: Present Value and the Time Value of Money.- Chapter 11 The Cost of Doing Business.- Chapter 12 Perfect Competition.- Chapter 13 Monopoly and Antitrust Laws.- Chapter 14 Monopolistic Competition and Price Discrimination.- Chapter 15 Oligopoly.- Chapter 16 Behavioral Economics and Strategy.- Chapter 17 Labor and Other Resource Markets.- Chapter 18 The Distribution of Income.- Chapter 19 Information, Insurance, and Health Care.- Chapter 20 GDP and the Price Level.- Chapter 21 Unemployment and the Business Cycle.- Chapter 22 Long Run Economic Growth.- Chapter 23 Saving and Investment: A Macroeconomic Perspective.- Chapter 24 The Monetary System.- Chapter 25 Money and the Price Level in the Long Run.- Chapter 26 Aggregate Supply and Aggregate Demand.- Chapter 27 Monetary Policy.- Chapter 28 Fiscal Policy.- Chapter 29 The Aggregate Expenditure Model.- Chapter 30 The Role of Expectations in Macroeconomics.- Chapter 31 International Trade.- Chapter 32 Foreign Exchange Markets.- Chapter 33 International Finance
Stephen Rubb is a professor at the John F. Welch College of
Business, Sacred Heart University.
Scott Sumner is a professor at Mercatus Center at George Mason
University; Professor Emeritus, Bentley University
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