In this holistic and practical introduction to Entrepreneurship & Small Business, Paul Burns takes a life-cycle view of a business, arming students with a comprehensive understanding of the many stages and forms of entrepreneurship. The book unpicks exactly what makes an entrepreneur, what motivates them, how they manage and lead, and how their characteristics help shape the businesses they run. What's new for this edition? - Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia (see list below for more details) - First-hand, detailed stories from real-life entrepreneurs in brand new Meet the Entrepreneur video case studies - Exploration of the growing importance of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship - Rich multimedia content in the form of additional teaching and learning resources on the companion website This market-leading book offers a truly global selection of case studies: - 97 cases from across Europe - 22 cases from the U.S. - 9 cases from Far Asia - 7 cases from the Middle East - 6 cases from Southern Asia - 6 cases from Australia
In this holistic and practical introduction to Entrepreneurship & Small Business, Paul Burns takes a life-cycle view of a business, arming students with a comprehensive understanding of the many stages and forms of entrepreneurship. The book unpicks exactly what makes an entrepreneur, what motivates them, how they manage and lead, and how their characteristics help shape the businesses they run. What's new for this edition? - Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia (see list below for more details) - First-hand, detailed stories from real-life entrepreneurs in brand new Meet the Entrepreneur video case studies - Exploration of the growing importance of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship - Rich multimedia content in the form of additional teaching and learning resources on the companion website This market-leading book offers a truly global selection of case studies: - 97 cases from across Europe - 22 cases from the U.S. - 9 cases from Far Asia - 7 cases from the Middle East - 6 cases from Southern Asia - 6 cases from Australia
PARTI: ENTREPRENEURSHIP
1. Entrepreneurship: The Social and Business Revolution
2. The Economics of Entrepreneurship and Public Policy
3. The Entrepreneurial Character
4. Discovering a Business Idea
5. Researching and Evaluating the Business Idea
PARTII: START-UP
6. Start-up: Developing Your Business Model
7. Adding Values to the Business Model
8. Launching the Business
9. Legal Foundations
10. Operations and Risk
11. Financial Management
PARTIII: GROWTH
12. Growth: Building the Foundations
13. Strategies for Growth
14. Financing the Business
15. From Business Model to Business Plan
PARTIV: MATURITY
16. Maturity: Success and Failure
17. Family Business
18. From Entrepreneur to Entrepreneurial Leader
19. Corporate Entrepreneurship.
This market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship, fostering entrepreneurial talent, thinking and skills.
Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.
This well-structured, highly engaging text has a comprehensive
coverage of key topics in start-up entrepreneurship. Its practical
approach provides useful guidance to students, and the cases and
videos are valuable resources for lecturers.
*Catherine Wang, Royal Holloway, University of London, UK*
Yet another masterpiece by Paul Burns! The book touches on
contemporary issues in the fi eld and it does so by bringing in the
contexts of both advanced and developing economies. It covers key
concepts from business idea, start-up to growth and maturity in a
unique fashion.
*Amon Simba, Nottingham Trent University, UK*
This must rank as one of the most comprehensive books in the area
of entrepreneurship and small business management that I have come
across. It should leave the reader with a thorough understanding as
well as a useful set of tools and techniques.
*Shafeek Sha, Rhodes University, South Africa*
An exceptional treatise that I fully expect to use in my teaching,
not only for undergraduate and graduate level students, but also
those developing small businesses. Professor Burns has again
brought to bear an inimitable writing style that effectively
conveys vital information in a highly readable format.
*Zahed Subhan, Drexel University, USA*
A very relevant handbook to inspire students in their
entrepreneurial journey. Explanation on entrepreneurship theories
is clear and thought provoking. The best part is that it has many
cases and insights from all over the world!
*Poh Yen Ng, Dubai Men’s College, United Arab Emirates*
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