Table of Contents

Introduction
A Guidebook for Media Study
Culture, Media, and Identity
My Music
Ritual Participation
Towards an Ethnography of Fans, Hackers, and Jumpers
Reception Theory
Sex, Violence, and (Ms)Interpreting Madonna
Textual Analysis
Light against Darkness in Disney and Film Noir
Production/Hegemony
`And the Winner Is... Hollywood!′
Gender Analysis
Patriarchy, Film Females, and The Piano
Historical/Ethical Interpretation
Reconstructing The Quiz Show Scandal
Postmodern Aesthetics
MTV, David Lynch, and the Olympics
Conclusions
Navajos and `Co-Authoring′ Media Culture

About the Author

Michael Real is a professor at Royal Roads University in Canada. Previously, he was Director of the E. W. Scripps School of Journalism at Ohio University and prior to that Director of the innovative School of Communication at San Diego State University, where he taught for twenty years.


His books include Exploring Media Culture, Super Media, The Olympics as Global Ritual, and Mass-Mediated Culture. He is the editor for UNESCO. His writings on journalism, media events, sports, popular culture, and communication theory have appeared in dozens of scholarly and general publications (Studies in Mass Communication, American Quarterly, Journal of Communications, Media Development, Journalism Quarterly, Journal of Popular culture, TV Quarterly, Quest). He holds a Ph. D. from the University of Illinois and served for nine years on the faculty of the University of California at San Diego. He has directed a variety of local, national, and international research and journalism projects, as well as hosted television and radio programs and teleconferences. The focus of his work is media, culture, and social responsibility.


He is a member of the ICA, the IAMCR, and other professional organizations.