A groundbreaking book arguing that pop culture is the driving force in the development of culture.
Peter Swirski is research director at the Helsinki Collegium for Advanced Studies (HCAS) and professor of American literature and culture at UMSL. He is the author of ten books, including the National Book Award nominated Ars Americana, Ars Politica (2010).
"This superb book will make all previous studies in popular culture moot. Swirski demonstrates that in cultures there are no brows whatsoever. This book must be owned by all libraries and cultural studies scholars." Ray B. Browne, author of The Guide to U.S. Popular Culture "I would rank this book among the top five in popular culture studies." Gary Hoppenstand, editor of The Journal of Popular Culture and Popular Fiction: An Anthology
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