About the Author

Dan Sullivan is the world's foremost expert on entrepreneurship in action. His company, Strategic Coach , is the leading entrepreneurial coaching program in the world.

Benjamin Hardy, Ph.D., is an organizational psychologist and best-selling author of Willpower Doesn't Work. His work is featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He is a regular contributor at Inc. and Psychology Today.