Table of Contents

Introduction Part 1: The Speakers 1. Politicians 2. Scientists 3. Journalists 4. Companies 2. The spoken about 5. Science and Language 6. Key Phrases 7. Metaphors and Comparisons Conclusion: The spoken to 8. Public Politics Appendices Appendix 1: Disputed Facts Appendix 2: The rest of the article 'My 10 Fears for GM Food' Bibliography

About the Author

Guy Cook is Professor of Applied Linguistics at The Open University, UK.

Reviews

'Guy Cook ... makes a key contribution to the debate by analysing the language used by the scientists, politicians, journalists and campaigners who have been most strident.' - Lawrence Phelan, The Independent on Sunday'The author's stated aim was to educate the reader as to how language can be used to manipulate opinion. Not only was this aim achieved, but also the author's elegant prose, clear formatting and clear definitions of linguistic or scientific jargon make the book accessible to a wide spectrum of readers. At the same time, the extensive notes and bibliography make it a useful resource for the discourse analyst.' - Zara Josephs, Research Biologist'...this is a delightful, readable and informative book... The book seeks to apply linguistic principles to pro-GM discourse in a way that is both revealing and comprehensible to the non-specialist and I highly recommend it for those who want to understand how language both reflects and perpetuates the divisive polarity of the contemporary GM debate.' - E. Ann Clark, Bulletin ACPPU