Table of Contents

Preface by Peter Gorb
General Introduction: Design Management - A Reflection by Rachel Cooper and Sabine Junginger, Lancaster University, UK

SECTION 1: TRADITIONS AND ORIGINS OF DESIGN MANAGEMENT
Editorial Introduction
1 A Place for Design in Management Education? by L. Bruce Archer
2 Design Management: Why is it needed now? by Michael Farr
3 Silent Design by Peter Gorb and Angela Dumas
4 The Designer and Manager Syndrome by Misha Black
5 Organising Design Activities by Mark Oakley
6 Design: A Powerful but Neglected Strategic Tool by Philip Kotler and G. Alexander Rath
7 Into a Changing World by James Pilditch

SECTION 2: NEW EDUCATIONAL PERSPECTIVES FOR DESIGNERS AND MANAGERS
Editorial Introduction
8 New Approaches to Design and Management in India by Anuja Agarwal and Uday Salunkhe, Welingkar Institute of Management Development & Research, India, and Surya Vanka, Microsoft, USA
9 User-Centred Design and Design-Centred Business Schools by David Dunne, Rotman School of Management, Canada
10 Mutual Inspiration and Learning between Management and Design by Ralf Bruder, Technical University Darmstadt, Germany
11 Manifesto for the M(B)A in Designing Better Futures by Lucy Kimbell, Saïd Business School, Oxford University, UK

SECTION 3: DESIGN, MANAGEMENT AND THE ORGANISATION
Editorial Introduction
3.1: Embedding Design in the Organisation
12 Embedding Design Practice within Organisations by Angela Meyer, SecondRoad, Australia/USA
13 Challenges of Design Management in Construction by Paolo Tombesi and Jennifer Whyte, University of Reading, UK
14 A Prospective of Service Design Management: Past, Present and Future by W.J. Hollins, University of Westminster, UK
15 Successful Design Management in Small and Medium Businesses by Davide Ravasi, and Ileana Stigliani, SDA Bocconi, Italy
16 A Study on the Value and Applications of Integrated Design Management by Thomas Lockwood, DMI, USA
3.2: Strategy in Design Management
17 Changes in the Role of Designers in Strategy by Kyung-won Chung and Yu-Jin Kim, Kongju University, Korea
18 Design Strategic Value Revisited: A Dynamic Theory for Design as Organisational Function by Brigitte Borja de Mozota, Brunel University, UK
19 Design Management as Integrative Strategy by Lisbeth Svengren Holm, Stockholm University School of Business, Sweden
20 The Role of Design in Innovation - A Status Report by Bettina von Stamm, Innovation Leadership Forum, UK/Germany
21 Connecting Marketing and Design by Margaret Bruce, Manchester Business School, UK and Stephen Glennon, Bolton University, UK
3.3: Measuring and Evaluating Design
22 Design Economy - Value Creation and Profitability by Tore Kristensen and Gorm Gabrielsen, Copenhagen Business School, Denmark
23 Design Transformations: Measuring the Value of Design by David Hands, Stafforshire University, UK
3.4: Design Leadership
24 Major Challenges for Design Leaders over the next Decade by Alan Topalian, Alto Design, UK
25 Design Leadership: Current Limits and Future Opportunities by Frans Joziasse, PARK Advanced Design Management, Germany

SECTION 4: INTO A CHANGING WORLD
Editorial Introduction
26 The Evolution of Design and Design Management in China by Cai Jun, Tsinghua University, China
27 Construction Principles and Design Rules in the Case of Circular Design by A. Georges L. Romme and Gerard Endenburg, Technical University Eindhoven, Netherlands
28 A Critical Scandinavian Perspectives on the Paradigms Dominating Design Management by Ulla Johansson and Jill Woodilla, Goethenburg University, Sweden
29 Public Policy and Public Management: Contextualising Service Design in the Public Sector by Sabine Junginger and Daniela Sangiorgi, Lancaster University, UK
30 New Design Business Models - Implications for the Future of Design Management by Rachel Cooper, Martyn Evans and Alex Williams, Lancaster University, UK
31 Working the Crowd: Crowd-sourcing as a Strategy for Co-design by Mike Press, Dundee University, UK
32 On Managing as Designing by Richard J. Boland, Jr., Weatherhead Management School, Case Western Reserve, USA

CONCLUSIONS: Design Management and Beyond by Rachel Cooper and Sabine Junginger, Lancaster University, UK

Bibliography
Index

Promotional Information

A broad international overview of research across all aspects of design management. Designed for graduate students and scholars as the ultimate desktop reference.

About the Author

EDITORS:

Rachel Cooper OBE is Distinguished Professor of Design Management and Policy at Lancaster University, UK. She is Chair of the Lancaster institute for the Contemporary Arts, and also a visiting professor at the Royal College of Art. She has written several books, including Designing Sustainable Cities and The Handbook of Wellbeing and the Environment. She is also series editor of the Bloomsbury series Design for Social Responsibility, which covers designing for sustainability, inclusivity, service design, sport, health, transport and policy. She is founding editor of The Design Journal and also founding President of the European Academy of Design.

Sabine Junginger leads the Competency Center for Design and Management at Lucerne University of Applied Sciences and Arts, Switzerland. She has been a fellow at the Hertie School of Governance, Germany since 2009, and is also a visiting professor at both Macromedia University of Applied Sciences, Germany and Jiangnan University in China. She is the co-editor of Designing Business and Management (2016), and author of Transforming Public Services by Design: Re-Orienting Services, Organizations and Policies around People. She holds an MDes. in Communication Planning and Information Design and a PhD in Design, both from Carnegie Mellon University in Pennsylvania, USA.

Thomas Lockwood is the founding partner of Lockwood Resource, an international consulting and recruiting firm specialised on Design, UX and Innovation Leadership. He is the editor of Design Thinking, Corporate Creativity and Building Design Strategy, and works on advancing research about building cultures of innovation.