Alexey Ivanov, PhD, has worked at BBDO, Publicis United Campaigns, Y&R. He is the director of MasterUm (mastermind.ru), a creative agency with experience in face-to-face sales. Ivanov, who is included in the rating of experts of the Russian Federation (wikiexpert.su) and a member of the Moscow Union of Journalists, co-owns 11 patents and is the author of 16 books on advertising and marketing.
"If you are in advertisingread this book. If you want to make it
your careerread this book. Finally, if you are just interested in
advertisingread this book."Igor Kirikchi, CEO of BBDO Moscow
"Alexey Ivanov simply explains complex things in advertising. The
abundance of examples and an easy language make bestsellers out of
his books."Forbes Russia
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