Paperback : HK$199.00
Bernard Marr is a digital transformation, AI and big data guru and a bestselling author. A strategic performance consultant, he has worked with and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business models and strategies. A frequent keynote speaker, he also writes on the topic of AI and big data for various publications including Forbes, the Huffington Post and LinkedIn Pulse.
Section - ONE: Introduction and setting the scene; Chapter - 01: The transformative impact of the intelligence revolution; Chapter - 02: How we got to the intelligence revolution; Section - TWO: Artificial Intelligence in business; Chapter - 03: Artificial Intelligence in business; Chapter - 04: Using AI to make more intelligent products; Chapter - 05: Using AI to provide more intelligent services; Chapter - 06: Using AI to improve your business operations and processes; Section - THREE: Getting ready for the intelligence revolution; Chapter - 07: Finding the AI opportunities in your business; Chapter - 08: Addressing people and culture needs; Chapter - 09: The need for ethics, trust and transparency; Chapter - 10: AI needs data (lots of data); Chapter - 11: The need for a technology overhaul; Chapter - 12: Leadership challenges in the intelligence revolution; Chapter - 13: A look ahead;
Show moreBernard Marr is a digital transformation, AI and big data guru and a bestselling author. A strategic performance consultant, he has worked with and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business models and strategies. A frequent keynote speaker, he also writes on the topic of AI and big data for various publications including Forbes, the Huffington Post and LinkedIn Pulse.
Section - ONE: Introduction and setting the scene; Chapter - 01: The transformative impact of the intelligence revolution; Chapter - 02: How we got to the intelligence revolution; Section - TWO: Artificial Intelligence in business; Chapter - 03: Artificial Intelligence in business; Chapter - 04: Using AI to make more intelligent products; Chapter - 05: Using AI to provide more intelligent services; Chapter - 06: Using AI to improve your business operations and processes; Section - THREE: Getting ready for the intelligence revolution; Chapter - 07: Finding the AI opportunities in your business; Chapter - 08: Addressing people and culture needs; Chapter - 09: The need for ethics, trust and transparency; Chapter - 10: AI needs data (lots of data); Chapter - 11: The need for a technology overhaul; Chapter - 12: Leadership challenges in the intelligence revolution; Chapter - 13: A look ahead;
Show moreBernard Marr is a digital transformation, AI and big data guru and a bestselling author. A strategic performance consultant, he has worked with and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business models and strategies. A frequent keynote speaker, he also writes on the topic of AI and big data for various publications including Forbes, the Huffington Post and LinkedIn Pulse.
"The Intelligence Revolution is a complete guide for business
leaders who want to truly transform their organization with AI. It
provides a comprehensive framework to identify and implement a
company-wide strategy to put AI into action."
*David Carmona, General Manager, Artificial Intelligence at
Microsoft*
"Amid the dizzying array of AI uses and developments, having a
straightforward guide to what this technology is and how businesses
can use it is invaluable. The Intelligence Revolution is an
important read for any executive who wants to thrive in the AI
future."
*Gary Shapiro, President and CEO, Consumer Technology
Association*
"Bernard Marr has written an exceptional must-read manual on the
opportunities and challenges of the AI revolution... the most
significant technological opportunity for any and all businesses.
Learn from one of the best, gain his insights and utilize his
blueprint to prepare for the greatest revolution of our time."
*Leslie Stevens, President, Ortho-Tain, Inc.*
"Bernard Marr has done it again! This time with a book on AI, the
most transformative business and technology trend of our times. The
Intelligence Revolution is easy to understand and packed full of
real-world examples and practical templates. A must read for ANY
business and technology leader."
*Bruno Aziza, Group Vice President, AI & Data Analytics Cloud,
Oracle*
"Bernard Marr has put business leaders in the driver's seat of the
intelligence revolution with this excellent AI strategy guidebook,
which dives into the broad spectrum of AI capabilities and
technologies. The book avoids AI hype and instead offers an
intelligent alternative: a wealth of forward-looking practical
advice, while consistently demonstrating how AI will drive business
success when it blends with time-tested business principles,
focused on people, culture, leadership, goals, priorities,
strategy, and governance. No business will be left untouched by the
intelligence revolution, which is transforming and disrupting
people, products, and processes everywhere. Get this book and get
your business moving fast-forward with AI."
*Dr. Kirk Borne, Principal Data Scientist and Data Science Fellow
at Booz Allen Hamilton*
"The Intelligence Revolution urges every business from tuna fishing
to toothbrushes to embrace AI or risk being irrelevant. Bernard
Marr provides a comprehensive strategic template for how to embrace
and integrate AI to get the best out of your data and your people
in the Fourth Industrial Revolution."
*Andy Rubin, Chair, Pentland Brands*
"Explaining a complex concept with simplicity is the most difficult
challenge for a writer. In this book, Bernard Marr succeeded in
enabling any business manager to easily understand AI and how it
can bring benefits to businesses. The book is very pleasant to
read, and action-oriented, illustrated with practical examples from
across all industries. A must-read for the industry leaders of the
future."
*Pascal Bornet, Head of AI, and Digital Innovation, McKinsey &
Company*
"If you have ever been wondering about what AI means, or been
confused and worried about the impact of AI, Bernard Marr will
clarify it all in this book for you. Not only will you understand
what AI is, you will understand how to embrace it and prepare to
benefit from it, regardless of which industry you are in."
*Conny Björling, Head of Enterprise Architecture, Skanska
Group*
"Bernard Marr is an expert storyteller. In his latest book The
Intelligence Revolution, he hooks readers in from the start by
revealing how the tuna fishing industry has advanced and
transformed over the years; along with a few predictions of how the
industry might look in the next 20 years. Every industry is on a
similar transformation journey; companies of all sizes and types
are adopting new technologies. This book provides the reader with
examples, tools, and knowledge of AI that is needed to increase
business success, improve performance, address barriers associated
with adopting AI technologies, and build a company that is equipped
for the future. I highly recommend this book to anyone that wants
to understand the impact of AI and wants to strategically prepare
for the intelligence revolution and use AI to boost business
success."
*Kate Strachnyi, Founder, Story by Data*
"Bernard Marr has written an insightful book on the value of
Artificial Intelligence with tools and techniques for all companies
across all industries. His simple to understand concepts de-mystify
AI. If you needed a kick starter to get yourself moving on your
digital innovation ideas this is the book to do it!"
*Tina Rosario, Chief Data Officer, SAP*
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