Table of Contents

About the author ix Acknowledgements xi Introduction xiii Opening story xv Day 1: What is social media? Policy, plan and profi tability 1 Day 2: Facebook basics and content ideas 29 Day 3: LinkedIn basics and networking using LinkedIn 55 Day 4: Twitter basics and using Twitter for your business 87 Day 5: Online etiquette and preserving your reputation 115 Day 6: YouTube explained 137 Day 7: Making your website work and promoting your social media efforts 161 Wrap 183 Appendix A: Faith s Flowers social media plan 185 Appendix B: Useful resources 189 Appendix C: Glossary 193 Index 197

About the Author

Linda Coles is a social media specialist helping businesses make the most of online tools togrow their customers and networks. Bonus resources can be downloaded from the author's website.