The New York Times bestseller that reveals why some ideas thrive, why others die, and how to make your message stick - now in a vibrant reissue
'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman
'Smart, lively . . . such fun to read.' Guardian
_______________________________________________________
Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the hook and loop Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.
Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.
_____________________________________________________
'Anyone interested in influencing others . . . can learn from this book.' Washington Post
'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies
The New York Times bestseller that reveals why some ideas thrive, why others die, and how to make your message stick - now in a vibrant reissue
'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman
'Smart, lively . . . such fun to read.' Guardian
_______________________________________________________
Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the hook and loop Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.
Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.
_____________________________________________________
'Anyone interested in influencing others . . . can learn from this book.' Washington Post
'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies
The intellectual prequel to The Tipping Point.
Dan Heath (Author)
Dan Heath is the #1 New York Times bestselling co-author/author of
six books, including Made to Stick, Switch, and The Power of
Moments. His books have sold over four million copies worldwide and
been translated into thirty-five languages. Dan also hosts the
award-winning podcast What It's Like To Be..., which explores what
it's like to walk in the shoes of people from different professions
(a mystery novelist, a cattle rancher, a forensic accountant, and
more). He lives in Durham, North Carolina.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business.
Chip and his brother, Dan, have written four New York Times
bestselling books- Made to Stick, Switch, Decisive and The Power of
Moments. He has helped over 530 start-ups refine and articulate
their strategy and mission. Chip lives in California.
An entertaining, practical guide to communication.
*Financial Times*
Smart, lively . . . such fun to read . . . Inspiring.
*Guardian*
Their analysis is peppered with memorable stories, images and facts
. . . This book is a gift to anyone who needs to get a message
across and make it stick.
*New Statesman*
This is great for anyone planning a speech or trying to get their
message across at work.
*Psychologies*
Anyone interested in influencing others . . . can learn from this
book.
*The Washington Post*
The Heaths push beyond what sounds like it should work and explain
why it actually does.
*Time Magazine*
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