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Master Data Management and ­Customer Data Integration ­for a Global Enterprise

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Format
Paperback, 432 pages
Published
United States, 16 July 2007

Transform your business into a customer-centric enterprise

Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.

Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.

  • Design and implement a dynamic MDM-CDI architecture that fits the needs of your business
  • Implement MDM-CDI holistically as an integrated multi-disciplinary set of technologies, services, and processes
  • Improve solution agility and flexibility using SOA and Web services
  • Recognize customers and their relationships with the enterprise across channels and lines of business
  • Ensure compliance with local, state, federal, and international regulations
  • Deploy network, perimeter, platform, application, data, and user-level security
  • Protect against identity and data theft, worm infection, and phishing and pharming scams
  • Create an Enterprise Information Governance Group
  • Perform development, QA, and business acceptance testing and data verification

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HK$1,000
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Product Description

Transform your business into a customer-centric enterprise

Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.

Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.

Show more
Product Details
EAN
9780072263497
ISBN
0072263490
Age Range
Other Information
40 Illustrations, unspecified
Dimensions
23.1 x 18.8 x 2.4 centimeters (0.73 kg)

Table of Contents

Foreword Acknowledgments Introduction Part I. Introduction to Master Data Management and Customer Data Integration Chapter 1. Overview of Master Data Management and Customer Data Integration Chapter 2. CDI: Overview of Market Drivers and Key Challenges Chapter 3. Challenges, Concerns, and Risks of Moving Toward Customer Centricity Part II. Architectural Considerations Chapter 4. CDI Architecture and Data Hub Components Chapter 5. Architecting for Customer Data Integration Chapter 6. Data Management Concerns of MDM/CDI Architecture Part III. Data Security, Privacy, and Regulatory Compliance Chapter 7. Overview of Risk Management for Integrated Customer Information Chapter 8. Introduction to Information Security and Identity Management Chapter 9. Protecting Content for Secure Master Data Management Chapter 10. Enterprise Security and Data Visibility in Master Data Management Environments Part IV. Implementing Customer Data Integration for the Enterprise Chapter 11. Project Initiation Chapter 12. Customer Identification Chapter 13. Beyond Party Match: Merge, Split, Party Groups, and Relationships Chapter 14. Data Governance, Standards, Information Quality, and Validation Chapter 15. Data Synchronization Chapter 16. Additional Implementation Considerations Part V. Master Data Management: Market, Trends, and Directions Chapter 17. MDM/CDI Vendors and Products Landscape Chapter 18. Where Do We Go From Here? Appendix A. List of Acronyms Appendix B. Glossary Appendix C. Regulations and Compliance Rules Impacting Master Data Management and Customer Data Integration Projects Index

About the Author

Alex Berson is a Director of Technology for a global management consulting firm. Dr. Berson holds a Ph.D. in Computer Sciences and M.S. in Applied Mathematics, and is an internationally recognized expert, author, educator and practitioner who has over 20 years of experience in information technologies focusing on data warehouse systems architecture, including design and implementation of systems and applications in the areas of data management, data warehousing and data mining; transaction processing; middleware, client/server distributed computing; and object technologies.

Alex Berson is an active member of IEEE Computer Society, ACM, and many others. He’s also an advisory editor for the McGraw-Hill Professional Books division. He has published numerous technical articles in trade magazines, and is a best-selling author of a number of professional books including 'Data Warehousing, Data Mining and OLAP'(with Steve Smith); “Client/Server Architecture”; “SYBASE and Client/Server Computing”(with George Anderson); and “APPC: Introduction to LU6.2”. These books are published internationally, and had been translated in many languages including Chinese and Korean. His latest book, “Building Data Mining Applications for CRM”, is scheduled to be published in December 1999.
Larry Dubov is a recognized expert in implementation of complex business driven technology solutions for Financial Services, Banking and Pharmaceutical verticals with the primary focus on Customer Data Integration (CDI), Master Data Management (MDM), Customer Relationship Management (CRM), Datawarehousing and Operational Data Stores.

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