Table of Contents

An Introduction to Parties and Candidates on Television - Lynda Lee Kaid and Christina Holtz-Bacha
A Comparative Perspective on Political Advertising - Christina Holtz-Bacha and Lynda Lee Kaid
Media and Political System Characteristics
Political Advertising on Television - Margaret Scammell and Holli A Semetko
The British Experience
The Role of Television Broadcasts in Promoting French Presidential Candidiates - Anne Johnston and Jacques Gerstlé
Television Spots in the German National Elections - Christina Holtz-Bacha and Lynda Lee Kaid
Content and Effects
The Presentation of Italian Candidates and Parties in Television Advertising - Gianpietro Mazzoleni and Cynthia S Roper
Overcoming Advertising and Diversity - Akiba A Cohen and Gadi Wolfsfeld
The Utility of Television Political Advertising in Israel
Political Advertising in Denmark - Karen Siune
The Blank Spot - Kees Brants
Political Advertising in the Netherlands
The Northern European Exception - Tom Moring
Political Advertising on TV in Finland
Political Commercials in American Presidential Elections - L Patrick Devlin
Political Advertising across Cultures - Lynda Lee Kaid and Christina Holtz-Bacha
Comparing Content, Styles and Effects

About the Author

Lynda Lee Kaid (Ph.D., M.S., B.A., Southern Illinois University) is Professor of Telecommunications and Senior Associate Dean of the College of Journalism and Communications at the University of Florida. She previously served as the Director of the Political Communication Center and supervised the Political Commercial Archive at the University of Oklahoma. Her research specialties include political advertising and news coverage of political events. A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including the Handbook of Political Communication Research, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies (SAGE, 1995), and Political Campaign Communication: A Bibliography and Guide to the Literature. She has received over $1 million in external grant funds for her research efforts, including support from the U. S. Department of Commerce, the U.S. Department of Education, the National Endowment for the Humanities, and the National Science Foundation. She is a former chair of the Political Communication Divisions of ICA and NCA and has also served in leadership roles the American Political Science Association and the Association for Education in Journalism and Mass Communication.