"Know the Forces Changing Your Business...and How to Profit FROM
Them "Microsoft uses the principles found in Value Migration, The
Profit Zone, and now, Profit Patterns, to train our personnel in
strategic business thinking. These concepts really generate
radically different perspectives and increased creativity in
planning for the future."--Bob Herbold, Executive Vice President
and COO, Microsoft
"Profit Patterns crisply argues for a radically new approach to
strategy. Start-ups and established players alike can harness these
ideas to drive competitively superior performance."--Alex J. Mandl,
Chairman and CEO, Teligent, Inc.
"Profit Patterns looks at the world of business with remarkable
clarity. The authors help sort through the chaos of sensory
overload and find patterns. They force you outside your comfort
zone, but then take you into a structure of innovation. Profit
Patterns can move you from complacency to curiosity, from
discomfort to deliberation and purposeful action."--Daniel P.
Burnham, President and CEO, Raytheon Company
"Here in the Wild West of the Internet, we will read Profit
Patterns and remind ourselves . . . 'It's the customer,
stupid!'"--Ted Leonsis, President and CEO, AOL Studios
"Once again, Adrian Slywotzky has struck gold. With Profit
Patterns, he builds on his breakthrough thinking in Value Migration
and The Profit Zone, which we have incorporated into our strategic
planning process. Slywotzky has inspired us to take a fresh look at
the way we do business, and has helped us sharpen our focus on
delighting customers and creating value for Honeywell
shareowners."--Michael R. Bonsignore, Chairman and CEO, Honeywell,
Inc.
"Profit Patterns offersa powerful framework for making sense out of
a complex and changing business landscape. I hope our managers read
it and our competitors don't."--John W. Madigan, Chairman,
President, and CEO, Tribune Company
"In consumer financial services, as in so many industries today,
the sources of profit are shifting. Banks no longer compete
exclusively with banks, as consumers view them as part of a
portfolio of financing, cash management, and investing options. In
this landscape, anticipating and capturing future sources of value
are essential. The insights and examples in Profit Patterns will
help management teams to see those opportunities and to make bold
and decisive bets with both creativity and confidence."--Donald L.
Boudreau, Vice Chairman, The Chase Manhattan Bank
"Success in today's marketplace requires not just anticipating
change, but identifying patterns and strategies that move us ahead
of change. Adrian Slywotzky and his Mercer colleagues provide an
insightful look into that and other dynamics of profitability for
the new millennium."--John Alden, Vice Chairman, UPS
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