Table of Contents

Table of Contents

Acknowledgments

Introduction: Male GRC/S as Viewed through Psychology and Communication Lenses – Pompper

Unit I: Masculinities in Nature or Nurture

Chapter 1: Taking the Natural Red Pill: Conflicting Gender Roles through Nature and Antiquity in the Manosphere

Marcia Allison & Jesper Greve Kristensen

Chapter 2: Case Studies of Male Rhetorical Mediation of Sexual Violence and Gender Role Stress/Conflict in the #MeToo Era

Robert Mundy

Chapter 3: When Nothing Changes into Something: Gender Role Stress/Conflict Among Asexual Viewers of BoJack Horseman

ben Brandley & Katherine Mullé

Chapter 4: Pulling Back the Curtain on Advertisers' Perceptions of Male Images in U.S. Ads

Juan Mundel & Maria DeMoya

Chapter 5: Dirty Work Masculinity and Coping Strategies among Garbage Collectors

Akira Sai & Taro Yamauchi

Unit II: Masculinity & Social Identity Intersectionalities

Chapter 6: Exploring Masculinities in Ancient and Up-and-Coming Sports in South East Asia

Mark Brooke

Chapter 7: Masculinity, Identity, and Disabled Veterans: How British Audiences Respond to Representations of Military Veterans on Prime Time BBC Programmes

Jenna Pitchford-Hyde

Chapter 8: Nawaz Sharif: The Rise and Fall of a Pakistani Sher (Big Cat)

Sakina Jangbar

Chapter 9: The Machismo Conflict of Bad Bunny’s Yo Perreo Sola in Reggaetón

Nathian Shae Rodriguez

Unit III: Masculinities & Emotionality

Chapter 10: “Bitch-Ass Pussy!”: Perceptions of Abused Men Predicted by Media, Educational, and Experiential Topic Exposure

Jessica J. Eckstein & Jessica Cherry

Chapter 11: It’s Not Unusual, or Is It? Tom Jones’ Unique Blend of Heteromasculine

Emotionality

Donnalyn Pompper

Chapter 12: Retire Like a Man: Peyton Manning, Andrew Luck, and Competing Masculinities

Anthony V. LaStrape & Ann E. Burnette

Chapter 13: A Critical Exploration of Pandemic Protection as a Threat to Masculinity:

Facemask Usage and Gender

James Carviou & Jennifer A. Jackson

Chapter 14: New Media Masculinities: How YouTube Influencers Incubate Masculine Ideologies and Mentor Men Through Gender Role Conflict/Stress

Gabriel Parks, Daniel Russo, & Jenni Simon

Chapter 15: Conclusion: Agency for All, Where It Counts

Donnalyn Pompper

Bibliography

About the Contributors

About the Author

Donnalyn Pompper is professor, endowed chair in public relations, and affiliate faculty for ethnic studies and for the Science Communication Research Center at the University of Oregon.

Reviews

"A breakthrough book that is very significant because it reveals how the rhetoric of masculinity harms men and women in our patriarchal society. Gender role stress/conflict is real and its deleterious effects have been demonstrated through years of research. Now Dr. Pompper and her colleagues show just how pervasive gender role stress/conflict is in our culture and media. The authors take on the patriarchy, damaging stereotypes and binary gender roles, and expose the psychological damage they cause. This book will generate future research and theory building because it illuminates how patriarchal masculinity causes so much pain and suffering in our world. It’s a must-read for gender scholars, researchers, and students of media and communications and the psychology of men and women."
*James M. O'Neil, Neag School of Education, University of Connecticut*

"Pompper’s Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict is a brilliant collection of work that synthesizes contemporary theory and research on masculinities with current social issues (e.g., #MeToo, the COVID pandemic, social media influencers) to refine, expand, and advance our understanding of the intrapersonal, interpersonal, societal, and cultural impacts on men’s embodiment, well-being, and relationships. This interdisciplinary text offers much-needed comprehensive and critical views of masculinities and the socially constructed 'masculinity crisis' that will be of profound interest for all students and scholars who study gender."
*Tracy L. Tylka, Ohio State University*

"This important volume offers an antidote to the toxic statement of 'man up' by offering studies, stories, and theories to help scholars and students 'masculinity up.' With a comprehensive overview and introduction to the subject written by editor Donnalyn Pompper, and compelling contributions by researchers and theorists from many disciplines, The Rhetoric of Masculinity shows us ways to consider this concept among humans, occupations, media, and conflicts in society today. What does culture expect from men who are athletes, disabled veterans, media creators, musicians, garbage collectors, and victims of abuse? How do we represent these varieties of people well and fairly? How can we see pandemic protestors as part of the masculinity crisis? This excellent volume gives us a masculinity map in all its complexity, beauty, and pain."
*Jacqueline Lambiase, Texas Christian University*

"The study of maleness has evolved over the decades and must be updated within the realm of the socio-political climate we are living in today. The Rhetoric of Masculinity does just that. Its chapters present novel information that students and scholars may use to update theories and popular beliefs regarding masculinity, maleness, and how they are shaped by the media, culture, and societal norms. While an unfamiliar terrain and less researched and documented topic, the book includes a knowledgeable collection of scholars to explore the important topic. Authors do an excellent job of providing insight into how media messages impact sexuality, maleness, stereotypes, and perceptions."
*Mia Moody-Ramirez, Baylor University*

"Donnalyn Pompper’s Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflictmasterfully situates masculinity through carefully curated studies on thought-provoking issues."
*Keonte Coleman, Middle Tennessee State University*