Paperback : HK$115.00
Entertaining and enlightening ... offers ways to temper our anti-social tendencies.' Dr Michael Mosley, science journalist and TV presenter
It can often seem that we are utterly surrounded by temptation, from the ease of online shopping and the stream of targeted advertising encouraging us to greedily acquire yet more stuff, to the coffee, cake and fast-food shops that line our streets, beckoning us in to over-indulge on all the wrong things. It can feel like a constant battle to stay away from the temptations we know we shouldn't give in to. Where exactly do these urges come from? If we know we shouldn't do something, for the sake of our health, our pockets or our reputation, why is it often so very hard to do the right thing?
Anyone who has ever wondered why they never seem to be able to stick to their diet, anyone to whom the world seems more vain and self-obsessed than ever, anyone who can't understand why love-cheats pursue their extra-marital affairs, anyone who struggles to resist the lure of the comfy sofa, or anyone who makes themselves bitter through endless comparison with other people, anyone who is addicted to their smartphone - this book is for you.
The Science of Sin brings together the latest findings from neuroscience research to shed light on the universally fascinating subject of temptation - where it comes from, how to resist it and why we all tend to succumb from time to time. With each chapter inspired by one of the seven deadly sins, neurobiologist Jack Lewis illuminates the neural battles between temptation and restraint that take place within our brains, suggesting strategies to help us better manage our most troublesome impulses with the explicit goal of improving our health, our happiness and our productivity - helping us to say 'no!' more often, especially when it really counts.
Jack Lewis
Show moreEntertaining and enlightening ... offers ways to temper our anti-social tendencies.' Dr Michael Mosley, science journalist and TV presenter
It can often seem that we are utterly surrounded by temptation, from the ease of online shopping and the stream of targeted advertising encouraging us to greedily acquire yet more stuff, to the coffee, cake and fast-food shops that line our streets, beckoning us in to over-indulge on all the wrong things. It can feel like a constant battle to stay away from the temptations we know we shouldn't give in to. Where exactly do these urges come from? If we know we shouldn't do something, for the sake of our health, our pockets or our reputation, why is it often so very hard to do the right thing?
Anyone who has ever wondered why they never seem to be able to stick to their diet, anyone to whom the world seems more vain and self-obsessed than ever, anyone who can't understand why love-cheats pursue their extra-marital affairs, anyone who struggles to resist the lure of the comfy sofa, or anyone who makes themselves bitter through endless comparison with other people, anyone who is addicted to their smartphone - this book is for you.
The Science of Sin brings together the latest findings from neuroscience research to shed light on the universally fascinating subject of temptation - where it comes from, how to resist it and why we all tend to succumb from time to time. With each chapter inspired by one of the seven deadly sins, neurobiologist Jack Lewis illuminates the neural battles between temptation and restraint that take place within our brains, suggesting strategies to help us better manage our most troublesome impulses with the explicit goal of improving our health, our happiness and our productivity - helping us to say 'no!' more often, especially when it really counts.
Jack Lewis
Show moreLooks at the science behind why we are constantly tempted to do the things we know aren't good for us.
Chapter 1: In the Beginning
Chapter 2: Pride
Chapter 3: Gluttony
Chapter 4: Lust
Chapter 5: Sloth
Chapter 6: Greed
Chapter 7: Envy
Chapter 8: Wrath
Chapter 9: Save Our Souls
Chapter 10: Beyond Temptation
Appendix 1: Desiderata by Max Ehrman
Appendix 2: Online Resources
Glossary
Select References
Acknowledgements
Index
Jack Lewis is a neurobiologist and television presenter.
He earned a PhD in neuroscience from University College London,
continuing his research using functional Magnetic Resonance Imaging
to investigate how human brains integrate sound and vision as a
post-doc at the Max Planck Institute for Biological Cybernetics.
For more than a decade he has focused on bringing the latest
neuroscience research to the attention of the widest possible
audience.
He has co-authored two popular science books, Sort Your Brain Out
and The Mice Who Sing for Sex, made regular appearances as an
expert on ITV's This Morning, and has presented on several TV shows
including the BBC's People Watchers, Discovery Science’s The Tech
Show, ITV's How to Get More Sex, and two series of Secrets of the
Brain. His podcast, Geek Chic's Weird Science, ran to over 100
episodes, and he writes a long-running brain blog at
www.drjack.co.uk.
@DrJackLewis
Raises some interesting questions about the brain's role in bad
behaviour.
*Sunday Times Culture*
Offers entertaining and enlightening insights into the neurobiology
behind some of our favourite sins. It combines fascinating
contemporary and historical stories with cutting edge science and
offers ways to temper our anti-social tendencies.
*Dr Michael Mosley, science journalist and TV presenter*
This book is a rollercoaster ride through the brain in search of
what actually causes the dark side of human nature. It brings
together science, religion and philosophy in a way that casts light
on everyone’s battle with temptation.
*Johnny Ball, TV personality and author of Wonders Beyond
Numbers*
Writing with breadth, clarity and wisdom, Jack Lewis takes us
through the religious antecedents. Each ‘sin’ is treated in the
same careful and systematic way; highlighting their glory and their
devastating consequences, their origins and what it means to commit
them – or not. The way that difficult issues are underwritten by
deeply informed neuroscience lends the book a reassuring
authority.
*Karl Friston FRS, Professor of Neuroscience, University College
London, UK*
The neurological circuits responsible [for our sins] are named and
shamed.
*Strong Words Magazine*
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