About the Author

Ethan Kross is one of the world's leading experts on controlling the conscious mind. An award-winning professor at the University of Michigan and Ross School of Business, he is the director of the Emotion & Self Control Laboratory. He has participated in policy discussion at the White House, and has been interviewed about his work on Good Morning America. His pioneering research has been featured in the New York Times, New Yorker and the New England Journal of Medicine and Science.