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Simply Rational
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Table of Contents

Introduction
1. How I Got Started Teaching Physicians and Judges Risk Literacy

Part I. The Art of Risk Communication
2. Why Do Single Event Probabilities Confuse Patients?
3. HIV Screening: Helping Clinicians Make Sense of Test Results
4. Breast Cancer Screening Pamphlets Mislead Women

Part II. Health Statistics
5. Helping Doctors and Patients Make Sense of Health Statistics
6. Public Knowledge of Benefits of Breast and Prostate Cancer Screening in Europe

Part III. Smart Heuristics
7. Heuristic Decision Making
8. The Recognition Heuristic: A Decade of Research

Part IV. Intuitions about Sports and Gender
9. The Hot Hand Exists in Volleyball and Is Used for Allocation Decisions
10. Stereotypes about Men's and Women's Intuitions: A Study of Two Nations

Part V. Theory
11. As-If Behavioral Economics: Neoclassical Economics in Disguise?
12. Personal Reflections on Theory and Psychology

References
Index

About the Author

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development, Berlin, Germany.

Reviews

"It isn't often I really enjoy a book of collected papers from a single author... However, the present volume taps into two fundamental transitions that psychology has made in the
past several decades and that make this book exciting." --PsycCRITIQUES
"Gigerenzer is a master of the history of ideas in science and in psychology in particular... [He] practices what he preaches. His decades-long investment in the training of medical, judicial, and educational professionals reveals that his bottom line of concern is human freedom and well-being." --Joachim I. Krueger, The American Journal of Psychology

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