Paperback : HK$385.00
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Topics addressed:
Andrew C. Billings (Ph.D., Indiana University, 1999) studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport. He has received several teaching awards for his work in the classroom. His scholarship has been published in areas as diverse as Journal of Communication, Journal of Sport and Social Issues, Journal of Broadcasting and Electronic Media, and Mass Communication and Society and he has won over a dozen top paper awards from conferences for the National Communication Association, Broadcast Education Association, and Southern States Communication Association. He has published over 40 refereed journal articles and book chapters and delivered over 60 research presentations in national and international forums.
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