CHAPTER 1: Taking Risks and Making Profits within the Dynamic
Business Environment
CHAPTER 2: Understanding Economics and How It Affects Business
CHAPTER 3: Doing Business in Global Markets
CHAPTER 4: Demanding Ethical and Socially Responsible Behavior
CHAPTER 5: How to Form a Business
CHAPTER 6: Entrepreneurship and Starting a Small Business
CHAPTER 7: Management and Leadership
CHAPTER 8: Structuring Organizations for Today’s Challenges
CHAPTER 9: Production and Operations Management
CHAPTER 10: Motivating Employees
CHAPTER 11: Human Resource Management: Finding and Keeping the Best
Employees
CHAPTER 12: Dealing with Employee–Management Issues
CHAPTER 13: Marketing: Helping Buyers Buy
CHAPTER 14: Developing and Pricing Goods and Services
CHAPTER 15: Distributing Products
CHAPTER 16: Using Effective Promotions
CHAPTER 17: Understanding Accounting and Financial Information
CHAPTER 18: Financial Management
CHAPTER 19: Using Securities Markets for Financing and Investing
Opportunities
CHAPTER 20: Money, Financial Institutions, and the Federal
Reserve
BONUS CHAPTERS
A (Online Only): Working within the Legal Environment
B (Online Only): Using Technology to Manage Information
C (Online Only): Managing Risk
D (Online Only): Managing Personal Finances and Investing
Bill Nickels is emeritus professor of business at the University of
Maryland, College Park. He has over 30 years experience teaching
graduate and undergraduate business courses, including introduction
to business, marketing, and promotion. He has won the Outstanding
Teacher on Campus Award four times and was nominated for the award
many other times. He received his MBA degree from Case Western
Reserve University and his PhD from The Ohio State University. Bill
has written a marketing communications text and two marketing
principles texts in addition to many articles in business
publications. He has taught many seminars to businesspeople on
subjects such as power communications, marketing, nonbusiness
marketing, and stress and life management. His son, Joel, is a
professor of English at the University of Miami (Florida).
Jim McHugh holds an MBA degree from Lindenwood University and has
had broad experience in education, business, and government. As
chair of the Business and Economics Department of St. Louis
Community CollegeForest Park, Jim coordinated and directed the
development of the business curriculum. In addition to teaching
several sections of Introduction to Business each semester for
nearly 30 years, Jim taught in the marketing and management areas
at both the undergraduate and graduate levels. Jim enjoys
conducting business seminars and consulting with small and large
businesses. He is actively involved in the public-service sector
and served as chief of staff to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and
experience in adult learning and curriculum development. She holds
an MEd degree from the University of Missouri and completed her
coursework for a PhD in education administration with a specialty
in adult learning theory. As a professional curriculum developer,
she has directed numerous curriculum projects and educator training
programs. She has worked in the public and private sectors as a
consultant in training and employee development. While Jim and
Susan treasure their participation in writing projects, their
greatest accomplishment is their collaboration on their three
children. Casey is carrying on the familys teaching tradition as an
adjunct social work professor at Washington University and the
founder of an incubator to help therapists start their own
practices. Molly and Michael are carrying on the family writing
tradition by contributing to the development of this text and
several supplementary materials.
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