Table of Contents

Foreword
Preface
1. Valuing Public Goods Using the Contingent Valuation Method
2. Theoretical Basis of the Contingent Valuation Method
3. Benefits and Their Measurement
4. Variations in Contingent Valuation Scenario Designs
5. The Methodological Challenge
6. Will Respondents Answer Honestly?
7. Strategic Behavior and Contingent Valuation Studies
8. Can Respondents Answer Meaningfully?
9. Hypothetical Values and Contingent Valuation Studies
10. Enhancing Reliability
11. Measurement Bias

About the Author

Robert Cameron Mitchell, Richard T. Carson