Hardback : HK$1,275.00
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction of multiple dimensions of value. Value Creation and the Internet of Things describes value delivery and consumption, and the mechanisms by which new value is captured and created, in enterprises dedicated to competing and prospering in this new environment. This book is significant in the context of the Internet of Things becoming mainstream, forcing organizations to re-examine their value creation methodologies in light of new consumer behavior and expectations. The Internet of Things will reframe the existence of the ones enriched by it. It will do so not because it can, but because our motivation will demand it. This is a book about reframing reality for new and incumbent organizations. The reality to reframe is not an imaginary one, but the immediate reality in which one operates: the behavior economy.
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction of multiple dimensions of value. Value Creation and the Internet of Things describes value delivery and consumption, and the mechanisms by which new value is captured and created, in enterprises dedicated to competing and prospering in this new environment. This book is significant in the context of the Internet of Things becoming mainstream, forcing organizations to re-examine their value creation methodologies in light of new consumer behavior and expectations. The Internet of Things will reframe the existence of the ones enriched by it. It will do so not because it can, but because our motivation will demand it. This is a book about reframing reality for new and incumbent organizations. The reality to reframe is not an imaginary one, but the immediate reality in which one operates: the behavior economy.
Value Creation and the Internet of Things
Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner and Chief Imaginator at InnoSpa International Partners, teaches Innovation, Foresight and Business Design at the Rotman School of Management, and is a Professor at the OCAD University in Toronto. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods.
’To date, few have really delved as deeply into what the Internet
of Things is and will mean to us beyond the technical and product
wizardry of what's possible. Value Creation and the Internet of
Things is refreshing in its ability to frame up the opportunity and
the challenges by focusing us on the most impactful questions and
changes it will require of us as a society, a culture and our
businesses. Alexander Manu succeeds in building the so-needed
thread between business, technology, culture and humanity.’ Cybelle
Srour, Managing Director-Strategy, Resource/Ammirati, USA
’Alexander Manu has been able to put into words the transformation
that is ongoing in the global economy. The economic downturn that
has been challenging many countries in recent years seems to be
more than just a normal fluctuation of the recession cycle. It is
not products that people are buying anymore, but rather experience
platforms. The Internet of Things is extending this transformation
to involve not only the consumer businesses, but businesses
altogether independent of the nature of the actual customer. Manu
explains the framework needed to operate in this new economy, what
the behaviour economy is all about, how value creation differs from
conventional industrial economy and what kind of leadership is
needed in this new context.’
- Solveig Roschier, Director, Social Sciences, Helsinki Innovation
Services Ltd, Finland'With the Internet of Things (IoT) poised to
become mainstream, understanding its importance to value creation
is set to be a hot topic for communicators in 2016. This could be
the book that provides that understanding. The professional life of
author Alexander Manu is intrinsically tied to innovation, whether
he is lecturing, writing or guiding some of the world’s largest
organisations into new areas for them to transform. His tight prose
presents some large and challenging ideas about the true role of
technology in motivating our actions. He explains how fulfilling
these motivations is essential to creating value and the
significance of this to our current economic model, the behaviour
economy. These concepts are made clear right from the introduction
highlighting the impact of Google Earth, and revisited repeatedly
as Manu explores how we establish value. It is a fascinating look
beyond the technical prospects of the IoT that doubles as an
insight into where innovation comes from and how we harness
technology to chase after it.'
- Communication Director, Edition 4 2015
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