Paperback : HK$633.00
Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. . Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. . Provides practical, task-oriented information for designers and software developers charged with design responsibilities. . Includes hundreds of examples, many in the form of integrated text and full-color diagrams. . Steeped in the principles of "active vision," which views graphic designs as cognitive tools.
Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. . Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. . Provides practical, task-oriented information for designers and software developers charged with design responsibilities. . Includes hundreds of examples, many in the form of integrated text and full-color diagrams. . Steeped in the principles of "active vision," which views graphic designs as cognitive tools.
Brings the science of perception to the art of design
VISUAL QUERIES WHAT WE CAN EASILY SEE STRUCTURING TWO DIMENSIONAL SPACE COLOR GETTING THE INFORMATION: VISUAL SPACE AND TIME VISUAL OBJECTS, WORDS, AND MEANING VISUAL AND VERBAL NARRATIVE CREATIVE META SEEING THE DANCE OF MEANING
Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.
“Through a detailed analysis of the mechanics of visual cognition,
this book teaches us how to see as designers, by anticipating how
others will see our designs. Ware summarizes the thread of inquiry
that leads through Goethe, Klee, Arnheim, Gibson and Tufte, sifting
it for relevance to the artful science of visualization, and
condensing it into one eminently readable volume. –Fritz Drury,
Professor of Illustration, Rhode Island School of Design
“All the clanking gears are here: variable resolution image
detection, eye movements, environmental information statistics,
bottom-up/top-down control structures, working memory, the nexus of
meaning, and specialized brain areas and pathways. By the time he’s
done, Ware has reconstructed cognitive psychology, perception,
information visualization, and design into an integrated modern
form. This book is scary good. --Stuart Card, Senior Research
Fellow, and manager of the User Interface Research group at the
Palo Alto Research Center
"In this fascinating new book, seasoned professionals, educators
and students alike will find that Colin Ware has written an
incredibly accessible text that translates years of scientific
research into concrete design applications. In a clear and
effective manner, Ware provides a comprehensive introduction to the
interrelationships among the physiological and cognitive components
through which humans process and understand the visual world. This
scientific perspective for graphic design provides an additional
dimension for discussing the reasoning behind design choices while
remaining adaptable to the shifting contexts in which these choices
occur." --Paul Catanese, Assistant Professor of New Media, San
Francisco State University
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