The unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language - 'the way we talk around here' - contains the patterns of thought and behaviour that make up culture - 'the way we do things around here' - and offers a powerful and pragmatic approach to culture analysis.

Gill Ereaut describes how to get to grips with
organizational and team cultures through paying close attention to their language. Discover:

• How analysing internal language uncovers the silent assumptions that drive a culture
• How to identify shared unconscious rules and norms, often rooted in the past, and collectively consider which do and don't still serve you well
• Practical tools for helping everyone involved to reshape unhelpful habits of thinking and kickstart effective, lasting change.

If you're responsible for managing an organization's or a team's culture - or trying to thrive within one - find out how listening to language can help you map, understand and even transform that culture.

Gill Ereaut founded UK consultancy Linguistic Landscapes Ltd. in 2002, pioneering the commercial application of language analysis to organizational challenges.