About the Author

Ann Batko is a business communications expert and former executive editor of Rand McNally & Company. She has trained numerous advertising, marketing, and publishing executives how to be effective writers and presenters.
Edward Rosenheim is the David B. and Clara E. Stern Professor Emeritus, in the Department of English Language and Literature at the University of Chicago, where he taught for 42 years. For 20 years, he was the editor of the prestigious journal Modern Philology.