Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.Sivers' books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs
"This is one of the top two marketing books I own (and I've read
hundreds of them)."- Dan Sanchez, author of I Want to Be a Marketer
When I Grow Up
"I LOVE THIS BOOK!!!! As a musician who finds
spammy-sleazy-promotion repugnant, it was so refreshing to find an
alternative perspective whereby marketing is ethical, creative, and
be just as much an artform and service as the art itself. I cannot
recommend this book highly enough. Buy this book and bathe in its
honesty, fun, and pragmatism."- Úna Ní Fhlannagáin, award-winning
Irish harpist
"I'm not a musician. I'm a lawyer. I planned on sending this to my
daughter, but before I mailed it, I skimmed a couple pages. I ended
up reading the whole thing and taking a ton of notes. The
lessons/concepts apply to what I do. It was unexpected, and very
cool. Few lawyers have read this book, so I feel like I gained some
new and rare insights. (I spend a lot of time looking for
overlooked advantages in unexpected places.) I'll be ordering some
extra copies to give to my students."- Charlie Price
"I work in the music business, which is notorious for constantly
changing. This book, however, will always be relevant! It explores
the essential, eternal principles underlying the interaction
between music and its listeners. It's a must-read advantage for
anyone interested in music and how to share it, as well as for
anyone interested in sharing any other form of creativity. Highly
recommend!"- Manny Vallarino
"I'm actually not a musician, but I do run my own business, and
these tools apply to anyone seeking to understand how to
effectively put themselves out there both honorably and
confidently. If all people in business were considering these
tools, not only would our unique gifts be more broadly shared, but
our ways of sharing and earning income from that sharing would
change the world for the better."- Kim Marie, coach, mentor
"This book is amazing. You start thinking it's going to be about
the music industry, but it instead teaches you how to be a more
creative artist when it comes to marketing, management, and taking
care of your fans. There are big philosophies in this book that
will shift your framework, as well as small tricks that you can
apply right away. Definitely the best and most impactful book I've
read on the music business."- Banner Driskell, film-maker,
musician
"This is a book full of generosity, and describes marketing for
what it is: creating curiosity and delight for your audience,
caring for your fans, creating loyalty to and from your people, and
doing your best work because you care."- Daniel Ciocîrlan,
developer and best-selling instructor
"The unorthodox guide to creative success. Short anecdotes,
parables, and concepts that help readers ask important questions
about their creative journeys. Everything is simple, pragmatic, and
straightforward, but also slightly unintuitive. It's a collection
of the most uncommon expressions of common sense for creative
people. I recommend it to anyone trying to carve out their niche in
any creative field."- Erik Sabol
"Crucial insights for how to chart your own path in the world of
business. Each page has actionable advice, which sometimes goes
against the prevailing wisdom. Makes you question some of your
closest-held beliefs about how business and marketing works. Anyone
who is in business should read this book. Its genius-level advice
coming from a guy who's actually done it, and knows what he's
talking about."- Tom Stein, professor, Berklee College Of Music
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