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Privacy Policy

  1. PRIVACY STATEMENT

    1. Privacy: WorldFront Limited ("Fishpond") is committed to:
      1. Ensuring the privacy of your information; and
      2. Holding all personal information collected by us in accordance with the requirements of applicable privacy legislation.
    2. Application of this Privacy Policy:
      1. Personal information submitted on this website ("Site") (e.g. where you make a purchase); and
      2. Any information automatically retrieved during visits to this Site.
        ​By visiting the Site, you consent to us collecting such information and using it, in accordance with this Privacy Policy.
    3. Changes to Privacy Policy: Fishpond may modify, alter or otherwise change this Privacy Policy from time to time, with or without notice to you. All such changes will be effective immediately upon the updating of the page on this Site at which the Privacy Policy is contained. You agree to check the Privacy Policy and be bound by the Privacy Policy that is in effect at the time at which you access this Site.
    4. Contact: If you have any further questions relating to this Privacy Policy, please contact us at

      PO Box 1202
      Cheltenham
      Gloucestershire GL50 9UW
      England

  2. COLLECTION, USE AND RETENTION OF PERSONAL INFORMATION

    1. Visitors: You may browse and access information contained on this Site without providing personally identifiable information.
    2. Collection of personal information: Fishpond collects personal information (for example an individual's name, address, and information about the items you have purchased) through this Site when you make a purchase. Such information is collected for the purpose of administering your account, processing your purchases, delivering the items purchased to you, for our own internal records, and for contacting you in relation to your purchase or sending you information about goods and services that we think you may be interested in (including by electronic message). It is important that any information given to us is accurate, up to date, complete and not misleading, as we rely on the information you provide.
    3. Collection of personal information by third parties:  Any third party that we use to process payments for purchases made through this Site may also collect your personal information. We also employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, and sending postal mail. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by applicable data protection laws.
    4. Use and disclosure of personal information: We will hold all personal information collected through this Site in accordance with the requirements set out in these privacy legislations. In particular:
      1. Personal information will be used only for the purposes for which it is collected, and will be retained only for as long as is necessary to fulfil the purposes for which the information was collected (including any time that we are required by law to retain such information).
      2. Other than as set out above, we will not release personal information to any third party except where required or permitted by law, where the individual has authorised us to do so or where disclosure is connected to the purpose for which the information was collected.
      3. Under no circumstances will we sell or rent out your personal information to third parties.
      4. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.
    5. We transfer personal information to countries outside of the EU region for the sharing of information mentioned. We ensure that the information shared is within the requirements of this Privacy Notice and other applicable Privacy regulations
    6. We keep your personal information to enable your continued use of Fishpond Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevancy of products and content we recommend.

  3. ACCESS TO, EDITING AND DELETING PERSONAL INFORMATION

    1. Access: You can ask to see the personal information that we hold about you at any time by writing to us at the address set out in clause 1.4 above.
    2. Editing and deleting: You may also ask us to correct, alter or delete any personal information that we hold about you by writing to us through our contact page, or at the address set out in clause 1.4 above.
    3. Opting out of electronic communications: If you do not want to receive marketing communications from Fishpond by electronic message, you can use our email preference centre.

  4. INFORMATION AUTOMATICALLY RETRIEVED WHILE VISITING THIS SITE

    1. We automatically collect statistics about people visiting this site to improve our site and monitor traffic. Such collection does not identify individual users and does not result in personal information being collected or stored about you.

  5. COOKIES

    1. When you enter this Site your computer will automatically be issued with a cookie. These are text files that identify your computer to our server. This allows us to improve the speed and reliability of this Site this provide you with a better service. Cookies themselves do not identify individual users and are not used to collect or store personal information about you. You may disable cookies by modifying your internet browser settings. However, if cookies are disabled, this Site may not function as intended and we accept no liability to you for this.

  6. SECURITY

    1. Fishpond has used all reasonable efforts to prevent unauthorised access to personal information, maintain data accuracy and ensure appropriate use of any personal information. Some aspects of the security used on our website are described below:
      1. Encrypted Personal Information: We use explicit encryption of all personal information submitted to us, both in transit and in data storage.
      2. Card Security: Credit Cards are stored and processed by a PCI compliant 3rd party, one of either Paystation or Stripe.  Card data is transmitted directly to our payment gateway to eliminate the risk of handling this data.
      3. Account Security: We implement many features to protect your Fishpond account from malicious users: CSRF protection, rate limiting to prevent brute force attacks, suspicious login detection and an optional two factor authentication system.
      4. Ongoing Security Monitoring: We run regular penetration tests on our system, as well as maintaining an active bug bounty program to make continuous improvements to the security of our system.
    2. Despite our best attempts, you acknowledge that the internet is inherently insecure, and Fishpond cannot prevent and is not responsible for, interception or "hacking" of information transmitted through this Site by unauthorised third parties.

  7. LINKS TO EXTERNAL WEBSITES

    1. This Site may contain links to external websites. Fishpond is not responsible for the privacy policies of any such external sites. This Privacy Policy applies solely to information collected by us.

  8. CHILDREN

    1. This Site doesn't sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may purchase from this Site under the supervision of an adult.
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