Decoding Consumer Behavior Using the Insight Equation and AI Marketing

By Arjun J. Nair, Sridhar Manohar, Amit Mittal

Decoding Consumer Behavior Using the Insight Equation and AI Marketing

By Arjun J. Nair, Sridhar Manohar, Amit Mittal

HK$1,534

AI-Powered Ecommerce (How Machine Learning Is Transforming Online Shopping)

By Ramgopal Prajapat

AI-Powered Ecommerce (How Machine Learning Is Transforming Online Shopping)

By Ramgopal Prajapat

HK$316 Elsewhere ~~HK$466.99~~ Save HK$150.99 (32%)

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Westwater, Susan, Scot Westwater

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Westwater, Susan, Scot Westwater

HK$640 Elsewhere ~~HK$716.21~~ Save HK$76.21 (11%)

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Fahey, Colleen, Scot Westwater, Colleen Fahey

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Fahey, Colleen, Scot Westwater, Colleen Fahey

HK$282 Elsewhere ~~HK$311.40~~ Save HK$29.40 (9%)

Machine Learning and Generative AI for Marketing (Take your data-driven marketing strategies to the next level using Python)

By Yoon Hyup Hwang, Nicholas C. Burtch

Machine Learning and Generative AI for Marketing (Take your data-driven marketing strategies to the next level using Python)

By Yoon Hyup Hwang, Nicholas C. Burtch

HK$494

E-Commerce, Marketing, and Consumer Behavior in the AI Era (Advances in Electronic Commerce)

By Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan

E-Commerce, Marketing, and Consumer Behavior in the AI Era (Advances in Electronic Commerce)

By Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan

HK$1,200

Strategies for E-Commerce Data Security (Cloud, Blockchain, AI, and Machine Learning (Advances in Web Technologies and Engineering))

By Pawan Kumar Goel

Strategies for E-Commerce Data Security (Cloud, Blockchain, AI, and Machine Learning (Advances in Web Technologies and Engineering))

By Pawan Kumar Goel

HK$3,174

The New Rules of Marketing & PR (How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly)

By Scott, David Meerman

The New Rules of Marketing & PR (How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly)

By Scott, David Meerman

HK$225 Elsewhere ~~HK$259.39~~ Save HK$34.39 (13%)

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

HK$1,253 Elsewhere ~~HK$1,453.07~~ Save HK$200.07 (14%)

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

HK$1,234 Elsewhere ~~HK$1,453.07~~ Save HK$219.07 (15%)

Innovations in Information and Communication Technologies (IICT-2020) (Proceedings of International Conference on ICRIHE - 2020, Delhi, India: IICT-2020 (Advances in Science, Technology & Innovation))

By Pradeep Kumar Singh, Zdzislaw Polkowski, Sudeep Tanwar, Sunil Kumar Pandey

Innovations in Information and Communication Technologies (IICT-2020) (Proceedings of International Conference on ICRIHE - 2020, Delhi, India: IICT-2020 (Advances in Science, Technology & Innovation))

By Pradeep Kumar Singh, Zdzislaw Polkowski, Sudeep Tanwar, Sunil Kumar Pandey

HK$1,730 Elsewhere ~~HK$1,868.27~~ Save HK$138.27 (7%)

The Role of Digital Technologies in Shaping the Post-Pandemic World (21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13-14, 2022, Proceedings (Lecture Notes in Computer Science))

By Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi

The Role of Digital Technologies in Shaping the Post-Pandemic World (21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13-14, 2022, Proceedings (Lecture Notes in Computer Science))

By Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi

HK$883 Elsewhere ~~HK$934.08~~ Save HK$51.08 (5%)

Business Process Management (22nd International Conference, BPM 2024, Krakow, Poland, September 1–6, 2024, Proceedings (Lecture Notes in Computer Science))

By Andrea Marrella, Manuel Resinas, Mieke Jans, Michael Rosemann

Business Process Management (22nd International Conference, BPM 2024, Krakow, Poland, September 1–6, 2024, Proceedings (Lecture Notes in Computer Science))

By Andrea Marrella, Manuel Resinas, Mieke Jans, Michael Rosemann

HK$800

Advances in Object-Oriented Information Systems (OOIS 2002 Workshops, Montpellier, France, September 2, 2002 : Proceedings (Lecture Notes in Computer Science))

By Jean-Michel Bruel, Zohra Bellahsene

Advances in Object-Oriented Information Systems (OOIS 2002 Workshops, Montpellier, France, September 2, 2002 : Proceedings (Lecture Notes in Computer Science))

By Jean-Michel Bruel, Zohra Bellahsene

HK$600

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

HK$1,539 Elsewhere ~~HK$2,283.57~~ Save HK$744.57 (33%)

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

HK$470

Machine Learning for Managers

By Geertsema, Paul

Machine Learning for Managers

By Geertsema, Paul

HK$267 Elsewhere ~~HK$342.43~~ Save HK$75.43 (22%)

Machine Learning for Managers

By Geertsema, Paul

Machine Learning for Managers

By Geertsema, Paul

HK$976 Elsewhere ~~HK$1,505.08~~ Save HK$529.08 (35%)

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

HK$267 Elsewhere ~~HK$280.15~~ Save HK$13.15 (5%)

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

HK$797 Elsewhere ~~HK$851.15~~ Save HK$54.15 (6%)

Brand Love (Building Strong Consumer-Brand Connections)

By Michael, Lydia

Brand Love (Building Strong Consumer-Brand Connections)

By Michael, Lydia

HK$239 Elsewhere ~~HK$280.15~~ Save HK$41.15 (15%)

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