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Marketing Myopia (Harvard Business Review Classics)
By
Levitt, Theordore
Marketing Myopia (Harvard Business Review Classics)
By
Levitt, Theordore
HK$80.73
Elsewhere
HK$90.40
Save HK$9.67 (11%)
179
HBR's 10 Must Reads on Strategic Marketing (WITH Featured Article "Marketing Myopia," by Theodore Levitt (HBR's 10 Must Reads))
By
Harvard Business Review
,
Clayton M. Christensen
,
Theordore Levitt
,
Philip Kotler
HBR's 10 Must Reads on Strategic Marketing (WITH Featured Article "Marketing Myopia," by Theodore Levitt (HBR's 10 Must Reads))
By
Harvard Business Review
,
Clayton M. Christensen
,
Theordore Levitt
,
Philip Kotler
HK$149
Elsewhere
HK$170.84
Save HK$21.84 (13%)
574