The Tipping Point

By Malcolm Gladwell

The Tipping Point

By Malcolm Gladwell

HK$122

835,658

Cashvertising (How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone)

By Drew Eric Whitman

Cashvertising (How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone)

By Drew Eric Whitman

HK$138 Elsewhere ~~HK$150.65~~ Save HK$12.65 (8%)

2,542

Propaganda

By Edward L. Bernays

Propaganda

By Edward L. Bernays

HK$116 Elsewhere ~~HK$150.65~~ Save HK$34.65 (23%)

8,265

All Marketers Are Liars (The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All)

By Godin, Seth

All Marketers Are Liars (The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All)

By Godin, Seth

HK$107 Elsewhere ~~HK$180.90~~ Save HK$73.90 (41%)

16,107

The 22 Immutable Laws of Branding (How to Build a Product or Service Into a World-Class Brand)

By Al Ries, Laura Ries

The 22 Immutable Laws of Branding (How to Build a Product or Service Into a World-Class Brand)

By Al Ries, Laura Ries

HK$132

3,807

Diffusion of Innovations, 5th Edition

By Rogers, Everett M.

Diffusion of Innovations, 5th Edition

By Rogers, Everett M.

HK$257

1,478

The SPIN Selling Fieldbook (Practical Tools, Methods, Exercises, and Resources (Marketing/Sales/Advertising & Promotion))

By Rackham, Neil

The SPIN Selling Fieldbook (Practical Tools, Methods, Exercises, and Resources (Marketing/Sales/Advertising & Promotion))

By Rackham, Neil

HK$186 Elsewhere ~~HK$261.19~~ Save HK$75.19 (29%)

468

Contagious (Why Things Catch on)

By Berger, Jonah

Contagious (Why Things Catch on)

By Berger, Jonah

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31,825

How to Write a Good Advertisement

By Victor O. Schwab

How to Write a Good Advertisement

By Victor O. Schwab

HK$214

507

Words That Sell, Revised and Expanded Edition (The Thesaurus to Help You Promote Your Products, Services, and Ideas)

By Bayan, Richard

Words That Sell, Revised and Expanded Edition (The Thesaurus to Help You Promote Your Products, Services, and Ideas)

By Bayan, Richard

HK$119 Elsewhere ~~HK$140.60~~ Save HK$21.60 (15%)

823

Attracting Perfect Customers (The Power of Strategic Synchronicity)

By Hall, Stacey, Brogniez, Jan

Attracting Perfect Customers (The Power of Strategic Synchronicity)

By Hall, Stacey, Brogniez, Jan

HK$152 Elsewhere ~~HK$231.14~~ Save HK$79.14 (34%)

169

My Life in Advertising and Scientific Advertising

By Claude C. Hopkins

My Life in Advertising and Scientific Advertising

By Claude C. Hopkins

HK$131

1,144

Making Ads Pay (Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science))

By John Caples

Making Ads Pay (Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science))

By John Caples

HK$141

66

Lovemarks

By Kevin Roberts

Lovemarks

By Kevin Roberts

HK$269 Elsewhere ~~HK$341.59~~ Save HK$72.59 (21%)

1,479

Positioning (The Battle for Your Mind, 20th Anniversary Edition)

By Ries, Al, Trout, Jack

Positioning (The Battle for Your Mind, 20th Anniversary Edition)

By Ries, Al, Trout, Jack

HK$183 Elsewhere ~~HK$220.99~~ Save HK$37.99 (17%)

18,093

A Technique for Producing Ideas (McGraw-Hill Advertising Classic)

By James Webb Young

A Technique for Producing Ideas (McGraw-Hill Advertising Classic)

By James Webb Young

HK$67.22 Elsewhere ~~HK$80.30~~ Save HK$13.08 (16%)

5,064

The Hidden Persuaders

By Vance Packard, Mark Crispin Miller

The Hidden Persuaders

By Vance Packard, Mark Crispin Miller

HK$129 Elsewhere ~~HK$160.70~~ Save HK$31.70 (20%)

1,290

Steidlmayer on Markets (Trading with Market Profile (Wiley Trading))

By Steidlmayer, J. Peter, Hawkins, Steven B.

Steidlmayer on Markets (Trading with Market Profile (Wiley Trading))

By Steidlmayer, J. Peter, Hawkins, Steven B.

HK$755 Elsewhere ~~HK$844.18~~ Save HK$89.18 (11%)

1

The End of Fashion (How Marketing Changed the Clothing Business Forever)

By Terri Agins

The End of Fashion (How Marketing Changed the Clothing Business Forever)

By Terri Agins

HK$133

1,046

Storyselling for Financial Advisors (How Top Producers Sell)

By Scott West, Mitch Anthony

Storyselling for Financial Advisors (How Top Producers Sell)

By Scott West, Mitch Anthony

HK$539

303

Scientific Advertising

By Hopkins, Claude C.

Scientific Advertising

By Hopkins, Claude C.

HK$94.70

3,557

Zero Resistance Selling (Achieve Extraordinary Sales Results Using the World-renowned Techniques of Psycho-Cybernetics)

By Maxwell Maltz, Dan Kennedy, et al

Zero Resistance Selling (Achieve Extraordinary Sales Results Using the World-renowned Techniques of Psycho-Cybernetics)

By Maxwell Maltz, Dan Kennedy, et al

HK$204 Elsewhere ~~HK$241.19~~ Save HK$37.19 (15%)

231

A Big Life in Advertising

By Lawrence, Mary Wells

A Big Life in Advertising

By Lawrence, Mary Wells

HK$197

1

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